"Today we can use the old works of architecture and parts of ancient cities, or even primitive ones, as long as the set of objects and services is functionally and culturally adapted to the activities the we with to carry out there. We can live in houses built five hundreds years ago, if they contain the furnishings, facilities and sources of information that we need. All that we use of these works of architecture is a number of symbolic codes.?
         
      -Andrea Branzi



There is a long history of products to compete with, to many to begin to comprehend. So what is the purpose of one more artifact introduced to a culture of consumers? Whether it is a one off or a mass production run, let?s hope that we are assigning new value to the objects that create our identity. It is only through creating new behaviors that products can have significant meaning in our lives and technology. From the moment of conception, design should contain passion and emotion, for if these two elements are not found, objects become cold and ambiguous. Like a fond memory from our childhood, we need to establish long lasting relationships with our belongings. Relationships that can be passed down through generations and continue to express their significance indefinitely.